11th-13th February 2015, EXPO Kraków

Mobile Trends Conference & Awards

Mobile Trends Conference

We would love to invite you to the 4th edition of Mobile Trends Conference, which will take place from 11th to 13th February 2014 in Krakow. Mobile Trends Conference spans over the course of three days full of knowledge, new solutions and inspirations – over 30 lectures that add up to about 15h of pure knowledge! It's a chance to hear speakers from Poland, from the best companies in IT industry! This is also a great opportunity for networking – we are estimating that our conference will be attented by 300­400 participants each day! Come and meet interesting people. You have to be with us!

By the end of the registration remains:


Development Day

11th February

Are you creating mobile websites or applications? Are you an expert at programming for Android, iOS or Windows Phone? Explore the newest trends of creating mobile websites and applicatons. We are inviting developers, as well as marketers, who want to take a peak at the technical side of the mobile world.

Inspiration Day

12th February

Are you looking for inspirations? Maybe motivation? This day will etch in your memory for sure! The very best speakers form Poland will provide an amazing portion of inspiration, which will prove to be useful and motivating for everyone. We are inviting both developers and marketers.

Business Day

13th February

Mobile marketing, m­commerce, m­payment, m­learing or mobile advertising – these are the main topics for Business Day. No matter if you are manager, boss or just passionate of mobile solutions ­ come and see the newest trends and listen to fascinating case studies.

What can you expect?

  • The best speakers from Poland
  • Over 30 lectures
  • Great amount of konwledge and inspirations
  • The most interesting case studies
  • Wonderful networking
  • Mobile Trends Awards Gala
  • Unforgettable networking party
  • Interesting people, talks and new acquaintances
  • Inspiration, motivation, development

Mobile Trends Awards

Mobile Trends Awards are given annually by contest commitee which consists specially invited experts from both IT and mobile technologies fields. The fourth edition of Mobile Trends Awards gala will take place on 12th February 2015, as a part of the Mobile Trends Conference.

More info


Click on the presentation topic to read more information.

Development Day

11th February

8.00 – 9.00 Registration
9.00 – 9.15 Inauguration
9.15 – 9.45 Maciej Schmidt - Augmented Reality is cool!

Augmented Reality is still an underestimated branch of mobile industry. How can we change this? Short guide on how to prepare AR application that grabs the users hearts.

9.50 – 10.20 Szymon Niemczura - How adding real context to mobile campaigns helps it get the real impact. Beacon technology to bridge offline and online worlds.

I will introduce beacon technology, then go through a few use cases of beacon technology together with mobile apps changing the business and finally present my vision of how this young technology will evolve in the future.

10.20 – 11.00 Coffe break
11.00 – 11.30 Tomasz Pawlisiak - RWD? Probably You're doing it wrong.

11.35 – 12.05 Cezary Zadorocki - A hybrid approach in mobile banking

How to combine cutting-edge web technologies and mobile app? The presentation will provide an overview of a solution used in the implementation of a mobile app module.

12.10 – 12.40 Krzysztof Ścira - In search of web perfection...

Presentation of resolving real developer problems with hybrid mobile apps on iOS, Android and Windows Phone platforms.

12.40 – 13.40 Lunch break
13.40 – 14.10 Vitaliy Rudnytskiy, Karol Kalisz - OpenUI5 - The New Responsive UI Library

OpenUI5, a powerful UI library has recently entered the Open Source world. Get the introduction and see how you can easily develop responsive apps that run on and adapt to current browsers and devices. And then contribute :)

14.15 – 14.45 Karol Żak - One to rule them all - Universal Windows Store Apps

We will show you how to create universal Windows Store apps that will work on all screens from smartphones, through tablets, to computers.

14.50 – 15.20 Tomasz Konieczny - Creating wearable applications with Android Wear

Android Wear OS is new and original concept which brings us a lot of new capabilities. However, creating apps for wearable devices is significantly different because of the specific environment and restricted SDK.

15.20 – 15.50 Coffe break
15.50 – 16.20 Sylwester Madej - How to do Material Design on Android Lollipop and below

Material Design is the biggest change in Android UI since Holo. Goal of this presentation is to show, with examples, how to use it in Android 5.0 (native) and older versions (support lib).

16.25 – 16.55 Michał Szczepanik - Reverse engineering of Android applications.

More than 90% of apps in Play can be easily break and their code from apk looks same as for programmer. Reverse engineering- attack and protection, how to get and analyze code of android application. How to protect your code.

17.00 – 17.30 Rafał Cencora - Topic

17.30 – 17.45 Closing words

Inspiration Day

12th February

8.00 – 9.00 Registration
9.00 – 9.15 Inauguration
9.15 – 9.45 Paweł Tkaczyk - Topic

Mobile is one of many brand touchpoints. People spend more and more time staring at smartphone screens, so this touchpoint becomes extremely important. What connects "mobile" and "gender"? Is there a "mobile consumer"? We will answer these and similar questions.

9.50 – 10.20 Michał Sadowski - Topic

10.20 – 11.00 Coffe break
11.00 – 11.45 Jakub Bączek - Dreams do not come true, dreams come MEETS!

Do you want to motivate your people? Want to show employees the importance of teamwork and jake mental methods used the World Champions in volleyball? You want to enrich the program of the conference or corporate event occurrence dynamic and content? It's time for "power speach". This type of training is very popular in the United States and Western Europe. Now you can use the "power speach" also in Poland!

11.50 – 12.20 Roman Łoziński - Topic

12.40 – 13.40 Lunch break
13.40 – 13.50 Andrzej Ogonowski - Case study - Topic

13.50 – 14.00 Tomasz Szulkowski - Case study - Topic

14.00 – 14.10 Monika Mikowska - Case study Żabka and Freshmarket

Why Żabka Polska decided to be present in the mobile world? How did the design and development processes look like? Why two apps for one company (Żabka Codzienne Korzyści and Freshmarket Przywilej Korzyści) look different?

14.10 – 14.20 Marcin Zaremba - Case study - How are we improving PizzaPortal.pl

PizzaPortal.pl controls 70% of polish online food ordering industry. Smartphones and tablets have big share of this orders so company needs good plan of mobile apps development, consistent overall strategy.

14.20 – 14.30 Jakub Tabędzki - Case study - How come everyone made a profit thanks to Agile?

This won't be another case about communication. Kuba will talk about mobile sales support project (SFA) made with a leader of it's category from the FMCG sector. You will learn how to do Agile projects with a corpoation and why everyone benefits from it.

14.30 – 14.40 Bartłomiej Postek - Case study - Lerni Learn Languages - how to grow your active user by 1000% in 6 months

Lerni learn languages in 6 months grew it's active user indicator by almoust 1000%. During the lecture you will learn what marketing techniques and product features help achieve such results.

14.45 – 15.15 Natalia Hatalska - IWWIWWIWI, why mobile is about the way of life, not technology

15.15 – 15.45 Coffe break
15.45 – 16.15 Piotr Konieczny - Topic

16.20 – 16.50 Jerzy Zientkowski - Mobile stories. Where I read most often.

About the mobility, my way. I'm a geek and an early adopter on one side, lazy customer on the other and IT specialist fascinated with what hardware and applications bring to the table. How to use it, while talking to your customer, community and world?

16.50 – 17.00 Closing words
19.00 – 20.30 Mobile Trends Awards Gala
20.30 - 01.00 SAP networking party

Business Day

13th February

9.00 – 9.30 Registration
9.30 – 9.45 Inauguration
9.45 – 10.15 Krzysztof Marzec - Topic

10.20 – 10.50 Sebastian Wąsik - Managing PC Clients and Mobile Devices with One Tool

IT administrators need to manage mobile devices as securely and reliably as PCs or laptops. The answer to this challenge: Utilizing a single, automatic solution for client lifecycle and mobile device management.

10.50 – 11.30 Coffe break
11.30 – 12.00 Piotr Biegun - Psychology behind mobile apps

Building a mobile product that will work on the market requires building new habits and behaviors among smartphone users. After the presentation you will know: How to start thinking about mobile to be successful in the future

12.05 – 12.35 Michał Galubiński - Content is King!

Importance and influence of user experiance and user interface (UX&UI) and its role in achieving business goal. Case study analyse, statistics, research. Visual solutions improving communication and increasing sales.

12.40 – 13.10 Monika Mikowska - From bad to good design

13.10 – 14.10 Lunch break
14.10 – 14.40 Katarzyna Prus-Malinowska - "Take care of me" - mobile clients from birth to maturity.

Who are mobile clients, when do they appear, how are they motivated, what is this journey they follow from launching the app to online purchase? How to design in order to meet different requirement and respond to different needs?

14.45 – 15.15 Bartosz Witoń - Mobile shopping! - why shall I use it? How to convince our customers to use mobile.

I will show what works for customers to switch to mobile shopping. We will also see what is the real potential of m-commerce and how to use it.

15.20 – 15.50 Adam Jesionkiewicz - iBeacons. Internet of things' missing ingredient? (TBC)

- iBeacons - how it works and how it can make business work? - Digital context in your pocket - is smart city over the corner? - How beacons change business as we know it?

15.50 – 16.15 Coffe break
16.15 – 16.45 Rafał Staszkiewicz - CTR is dead?

CTR can't be the one and only and most important key performance indicator of mobile advertising. The speaker suggests a new approach to measuring mobile ads using FARs (first action rates) and SARs (secondary action rates).

16.50 – 17.20 Amine Melouk - Highlights of effective monetizing the mobile content (lecture in English)

A bunch of hints how to effectively monetize the mobile app or site from the perspective of leading global mobile ad network, cooperating on daily basis with top recognised global publishers.

17.25 – 17.55 Michał Giera, Michał Lewandowski - Launching your mobile app on international market

The presentation will cover problems that have to handle mobile app developer (or owner) when launching the product on international market.

17.55 – 18.10 Closing words


The International Exhibition and Convention Centre EXPO Krakow is the one of the most modern trade and conference centre in Poland. The main advantages of this new facility are its multifunctional character and good location. The large (13 000 sq. m) open space, including 9 000 sq. m of exhibition space, will successfully accomodate for almost every event ­ trade fairs, exhibitions and conferences.

International Exhibition and Convention Centre

EXPO Kraków

Galicyjska Street 9

More details

    Gold sponsor:


    Strategic partner:


    Honorary patronage:

  • Marszałek Województwa Małopolskiego
    Marek Sowa

  • Prezydent Miasta Kraków
    Jacek Majchrowski

  • Wojewoda Województwa Małopolskiego
    Jerzy Miller

  • Ministerstwo Gospodarki

    Substanial patronage: